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The Longevity Economy: Preserving the Health & Wealth of Adults 50+

The “Longevity Economy” or the economic activities of U.S. adults 50+ is estimated to be one of the fastest growing markets in our country. Currently, the U.S. contains over 111 million adults age 50 and older and they control the majority of the nation’s investable assets. Older adults are living, working, and spending money for a greater number of years than did previous generations and the number of adults 50+ is projected to increase by 45% between 2015 and 2050.

This webinar will discuss investment trends and business innovations that are aimed at meeting the health and financial planning needs of older adults, such as managing aging-related symptoms and tracking medical expenses.


Judy Holtzman, the Founder and Senior Managing Partner of Longevity Venture Advisors, will introduce the topic of longevity investing.

Dr. Joon Yun, the President and Managing Partner of Palo Alto Investors, will provide an investment perspective on the aging adult market.

Heather Holmes, the Founder and CEO of Genivity, will speak to how financial technology can help older adults predict future medical costs and manage finances using data algorithms and health assessments.

Register here and complete your registration by purchasing your $20 ticket on EventBrite.

Your ticket includes access to the live webinar, slides, the webinar recording, and the ability to connect with our speakers after the webinar.