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Investing in Alternative Proteins – The End of Meat?

Mass cultivation of livestock accounts for nearly 18% of greenhouse gas (GHG) emissions worldwide, which is 7.1 gigatons of CO2 per year. Alternative or plant-based proteins can not only improve global health but catalyze impressive environmental change. As consumer awareness of the negative impact of traditional meat production rises, alternative protein companies are quickly scaling. The market is estimated to increase significantly by 7.4% to reach US$13 billion in 5 years, and by 2054, alternative proteins will claim up to a third of the total protein market. Impact investors looking to generate impressive financial and environmental outcomes returns are flocking to this important market.

This webinar featured Bruce Friedrich of The Good Food Institute, Lisa Feria of Stray Dog Capital, and Ethan Brown of Beyond Meat. They discussed the latest market trends and emerging technologies in the alternative proteins industry, and how investors can identify which technologies will dominate the market.